The man behind one of the world’s most overplayed songs has stuck his flag in the world of fashion.

In news that is bound to make lovers of denim around the world ‘happy’ (geddit?), Pharrell has stepped up as the new co-owner of G-Star Raw. It’s not the first time Williams has worked with the company: his prior involvement includes working with the organisation to create a range of jeans made from recycled ocean plastic.

Williams has described his plans to make G-Star the “definitive jeans brand of the 21st century”. Exciting stuff indeed.

More information is available on both Pharrell’sand G-Star’sFacebook pages.

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine