Sometimes, a social media campaign delivers the goods.
No, we’re not talking about #kony2012 – this is #greygrey4taytay, a Twitter campaign launched by Belvoir St Theatre director Anne-Louise Sarks to secure permission from Taylor Swift herself for the use of ‘Shake It Off’ in a production opening this week, Seventeen.
Seventeen features a bunch of famous elder Australian actors, including Maggie Dence and Barry Otto, playing a group of spritely teenagers – and getting in step with the music of the times.
Only, there was a problem:
.@taylorswift13 But we’ve just at the last minute been told we can’t have the rights to the song! 6/7 #greygrey4taytay
— Anne-Louise Sarks (@annelouisesarks) August 3, 2015
Enter Tay-Tay to the rescue once again.
Permission granted, @BelvoirSt. Good luck with your opening night 🙂
— Taylor Swift (@taylorswift13) August 4, 2015
Seventeen is shaking it off at Belvoir St Theatre until Sunday September 13.
