The Brag Media

Display & Rich Media

AD SUBMISSION DEADLINES

First party served creatives

Creative Type Time Required
HTML5 Rich Media 5 business days – Creative must be staged and tested to ensure it meets the criteria
Static image / Animated GIF 3 business days
Custom Ad Units 5 business days – Creative must be staged and tested to ensure it meets the criteria

Third party served creatives

Creative Type Time Required
HTML5 Rich Media 3 business days – Creative must be staged and tested to ensure it meets the criteria
Static image / Animated GIF 3 business days

All creatives can be accepted with 3rd party click through urls and impression trackers


GUIDELINE & GENERAL SPECIFICATIONS

The following creative guidelines apply across the board, any exceptions will be noted on the specific creative section.

  • No strobing allowed
  • No rapid animations allowed
  • All embedded click throughs must open in new windows (in html terms a href must have a target="_blank")

RICH MEDIA GUIDELINES

  • All third party tags provided are to be provided as HTTPS tags
  • Flash animation is not supported and will not be trafficked to our sites.
  • HTML5 is the preferred format for rich media creative.
  • File weights specified in this document are for initial load, all additional assets must be politely loaded.
  • Animation is supported with the following guidelines
    • Maximum animation length is 10 seconds (recommended 6 – 8)
    • Recommended frame length is 2 seconds
    • Recommended frame transition is dissolve

RICH MEDIA VIDEO GUIDELINES

  • Video may autoplay but audio track must be muted
  • Video files must be politely loaded

IMPORTANT NOTES ON FILE WEIGHTS

  • The file weight limits detailed in this document are there to ensure that the creative is being delivered to our sites as quickly as possible. This is especially important for our users’ mobile experience where speed of connection, bandwidth and handset capabilities are limiting factors.

HTML5 SPECIFIC NOTES

  • All HTML5 creatives must either be 3rd party served, or 1st party served as a single HTML file with all assets remotely hosted.
  • All ads tags are to be provided as HTTPS tags.

MOBILE STANDARD AD UNITS

Medium Rectangle (MREC) Mobile Adhesion
Dimensions (pixels) 300 x 250 320 x 50
File weight limit 15kb 15kb
Formats jpeg / gif jpeg / gif
Animation Allowed
Animation Frame Limit 3 3
HTML5 Support
HTML5 File Weight 30kb 30kb
3rd Party Serving Support
3rd Party Click Through Support
3rd Party Impression Tracking Support

DESKTOP STANDARD AD UNITS

Billboard / Leaderboard* Medium Rectangle
(MREC)
Half page
Dimensions (pixels) 970 x 250* 300 x 250 300 x 600
File weight limit 100kb 75kb 100kb
Formats jpeg / gif jpeg / gif jpeg / gif
Animation Allowed
Animation Frame Limit 5 5 5
HTML5 Support
HTML5 File Weight 200kb 150kb 200kb
3rd Party Serving Support
3rd Party Click Through Support
3rd Party Impression Tracking Support

* 728×90 size can be used, but not recommended.

DESKTOP BACKGROUND SKINS

Skin/Wallpaper
Dimensions (pixels) 1600 x 1200
File weight limit 200kb
Formats jpeg / png
Animation Allowed
Animation Frame Limit N/A
HTML5 Support
HTML5 File Weight 200kb
3rd Party Serving Support
3rd Party Click Through Support
3rd Party Impression Tracking Support

The Brag Media sites’ skins do not scroll, they are fixed.