GENERAL RECOMMENDATIONS
FORMAT | RESOLUTION** | TOTAL BITRATE** | VIDEO CODEC | VIDEO BITRATE | MAX VIDEO BITRATE | AUDIO CODEC | AUDIO BITRATE | AUDIO SAMPLE RATE |
---|---|---|---|---|---|---|---|---|
MP4 |
426×240 | ~ 260 kbps | H264 AVC [email protected] | 180 ko/s | 250 ko/s | AAC LC-SBR | 64 ko/s † | 11/22 kHz †† |
640×360 | ~ 465 kbps | H264 AVC [email protected] | 392 ko/s | 440 ko/s | 64 ko/s † | 11/22/44 kHz †† | ||
854×480 | ~ 845 kbps | H264 AVC [email protected] | 700 ko/s | 800 ko/s | AAC LC | 128 ko/s † | ||
1280×720 | ~ 2.170 Mbps | H264 AVC [email protected] | 1,5 ko/s | 2 mo/s | 128 ko/s † | |||
1920×1080 | ~ 6.250 Mbps | H264 AVC [email protected] | 2,5 ko/s | 3 mo/s | 160 ko/s † |
webm are not supported on iPhone / iPad / iMac via Safari. It is highly recommended to use only MP4 files.
VIDEO FRAMERATE needs to be Same as source – up to 60fps
**video bitrate and resolution should be determined according to the creative duration. It is highly recommended to lower the bitrate and the resolution of the mediafile for long duration creatives.
† halved for videos with mono sound
†† depends on the source sample-rate