New summer party brand The Beach Ball launches at theBeach Road Hotelin Bondi thisSunday December 1.

The Beach Ball, presented by Rdio, is the brainchild of Ksubi co-founder and entrepreneur Dan Single, Modular Records’ Beni and Si Philby, who had this to say about the event: “It’s five years since we threw the summer Sunday parties on the rooftop of the Swiss Grand Hotel … So when the opportunity presented itself with the Beach Road Hotel to transform the dining area, open-air courtyard and rooftop into a day party – we thought why not!” Single invites prospective revellers to imagine “Do-Over in LA meets Notting Hill Carnival meets New York’s Paradise Garage, but in Bondi”.

Entry is free but guest list registration is required – put your name down atfollowthebeachball.com.

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