It’s cooler in the shade, and don’t the cool cats behind Pretty Shady know it. The campaign encourages us to “be part of the generation that stops skin cancer, one summer at a time”, with support from ambassadors across the industries of music, fashion, sport and art. Pretty Shady’s musical faces include Gossling and recent Universal signing KLP, who’s been gigging hard around Sydney of late and will soon jet off for SXSW. Thanks to Pretty Shady, the BRAG can get you looking ultra cool ultra fast, and away from those ultraviolet rays. Five prize packs are up for grabs, featuring a Pretty Shady bucket hat, t-shirt and sunnies. For your chance to win, head to the comments below and tell us what makes you the coolest cat out.