Abbie Chatfield has revealed that she once turned down a $50,000 partnership because she didn’t agree with the brand’s morals.

While the TV personality didn’t reveal the name of the brand that approached her, she did say that it produced fast fashion.

“The most amount I’ve turned down… because the brand didn’t morally align with me. I think around, like, $50,000 for a day,” she said on her podcast It’s A Lot.

“Because I didn’t want to be involved with this brand, because it was fast fashion. I was like, “I’m not going to f**king promote that for $50,000.”‘

“For any money, I would have gone, “No, f**k no,”‘ she continued.

Fast fashion is generally defined as low-priced, trend-driven clothing that’s produced in very high quantities and is only worn a few times. Its negative association is connected to its harmful environmental impact during production, and the amount of waste it creates when the clothes are “disposed”.

Chatfield rose to fame when she came runner-up on The Bachelor Australia in 2019. After filming the show, she managed to carve a very successful media career and went on to star in (and win) I’m a Celebrity… Get Me Outta Here Australia. She started her podcast It’s a Lot in March 2020, and moved into radio to host Hot Nights with Abbie Chatfield in January of this year. In her latest media venture, she had a stint as a judge on The Masked Singer, which wrapped in August.

Love Film & TV?

Get the latest Film & TV news, features, updates and giveaways straight to your inbox Learn more

In August this year Love Island UK contestant Gemma Owens was criticised for partnering with fast fashion brand Pretty Little Thing. Shortly after their joint venture was publicly announced, Greenpeace UK called out the reality star.

“So much for those reusable @LoveIsland water bottles…  to another Love Island runner-up for becoming the newest [princess emoji] of plastic pollution. Read on to see why. @OfficialPLT is a major contributor to the climate crisis.” They wrote.

For more on this topic, follow the Beauty and Fashion Observer. 

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine