Adidas would never have become the curators of cool if they didn’t have a little help from their friends. From its long-running partnership with Kanye West to its link-up with a 23-year-old Dutch fashion designer (which was sparked via an Instagram DM), Adidas collabs is nothing if not avant-garde.
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Daniëlle Cathari x Adidas
This glorious Daniëlle Cathari Tracksuit comes in two colours, it’s part of Adidas’ Originals series, and it screams deconstructed vintage ’90s. It’s also worth mentioning that 23-year-old Dutch fashion designer Daniëlle Cathari teamed up with Adidas after the brand literally slipped into her DMs on Instagram.
Stan Smith x Adidas
As one of Adidas’ most popular sneaker brands, the tennis-inspired shoes hark back to the sweet spot for this shoe design, the ’60s and ’70s. The collab with tennis star athlete Stan Smith became un underground badge of honour in 2011 when Adidas was forced to stop its production.
Upon its return in 2014, marking the partnership’s 5oth anniversary, the world was blessed once more, proving absence really does make the heart grow fonder.
Pharrell Williams x Adidas
Launching in 2014, the Originals = Pharrell Williams collaboration was marketed as “an extension of Pharrell’s vision to connect people with love, passion, energy and colour as a celebration of the diversity of humanity.”
Pharrell’s latest collection collab for Adidas includes these Solar Hu shoes, which come in Bright Yellow, Cloud White and Solar Yellow hues. They have a breathable textile upper and responsive cushioning for an energised ride.
Stella McCartney x Adidas
Stella McCartney and Adidas are like John and Yoko; creative, profound and forever tied to one another. The daughter of Paul McCartney who needs no introduction at all and photographer and animal rights activist Linda changed the way high-end consumers see Adidas.
Take the below tights for example, these form-fitting, chafe-stopping body-con tights take you from tempo runs in the countryside to urban interval training – or pair them with an oversized shirt for ‘no fucks given’ Fridays at the office.
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Kanye West x Adidas
The Kanye and Adidas collab may have felt like it cropped up out of nowhere – with Yeezy Boosts flying off shelves and popping up on eBay with a 500% mark-up – but it was a long time in the making.
Kanye designed 20 sneakers for Adidas in the year after the pair confirmed the collaboration, but it wasn’t until February 2015 that we saw the launch of Yeezy Season 1. The Yeezy Boost 350 and Boost 750 sold out instantly and the 350 scored Kanye an award for “Shoe of the Year” at the 29th annual Footwear News Awards in December 2015.
Nicki Minaj x Adidas
When Nicki Minaj inked a collab deal with Adidas for its Fall/Winter campaign in 2012, she had just released her #1 album Pink Friday: Roman Reloaded and was riding the global wave of her hit single ‘Starships’.
Teaming up with designer Jeffrey Campbell, the pair took to the streets of Brooklyn to film the ad campaign. The puff. The contouring. The COLOUR!
