Garments sell cheap as iconic Australian fashion label goes into liquidation

Beloved Australian fashion label Alice McCall has gone into liquidation, closing its brick-and-mortar stores, as well as its online store.

Lovers of the brand can still grab a bargain from the store’s website, as well as one of their distributors The Iconic who are selling the remains of their stock at a bargain price. At the time of writing, they have a $549 dress listed for just $80. Some Alice McCall items are sitting around the $60 mark while some of the original retail prices are as high as $599.

Unfortunately, the beloved Australian fashion label succumbed to financial difficulties and went into voluntary administration. Despite having sold its clothes through popular online retailer The Iconic, the brand was unable to withstand the challenges posed by the ongoing pandemic.

The brand first showed signs of struggle when it went into voluntary administration back in 2020. While the brand’s creator Alice McCall hasn’t yet released a statement about the closure of the company, she did speak about the appointment of administrators at the time.

“Due to the unprecedented effects that COVID-19 has had on our economy, as well as some unsustainable brick and mortar rental obligations, I have had to make a necessary decision to edit down my business, with the objective of building a more sustainable business model for the future,” she said at the time.

Matthew Kucianski of Worrells has been appointed as the liquidator and he told news.com.au that he is currently working to identify how much debt the company had accumulated.

“This is a difficult time for everyone involved, and we will do our utmost to support all stakeholders throughout the liquidation process,” Mr Kucianski said.

“Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise.”