Australian dairy company, Bega Group, is expanding its beloved product range with the introduction of a plant-based cheese style range, marking the company’s first foray into the plant-based market since its establishment in 1899.

Bega’s Plant Based Cheese, which comes in sliced and shredded formats, is a response to the increasing number of Australians adopting plant-based diets. With a quarter of Aussies now consuming plant-based dairy, Bega’s experience in dairy craftsmanship gives them the ability to create a delicious cheese-style product for those looking for a dairy-free option.

“The launch of Bega’s Plant Based cheese is an important evolution to ensure that Bega Group is positioned to take advantage of the growing plant-based segment. We have credentials in cheese making and we’re excited to leverage this knowledge and expertise to create a great tasting dairy free range under the Bega brand,” Bega Foods’ General Manager Marketing, Matt Gray, said.

Bega Plant Based Cheese Marketing Manager, Niamh Farrell added, “Bega’s Plant Based Cheese range has undergone sensory testing to create a smooth, creamy, cheese-style product that delivers on texture and taste. The range is proudly in line with the quality of Bega’s great portfolio of products that our consumers know and love.”

The launch of Bega’s Plant Based Cheese range is an exciting extension to the company’s portfolio. Bega’s commitment to quality is evident in their new plant-based range, which promises to deliver the same great taste and texture as their traditional dairy products.

Bega Plant Based Cheddar Cheese Style is now available at Coles, with independent stores following in July.

Bega’s competitor, Coon Cheese, change their name to Cheer Cheese in 2021 because of racial links to the former brand name.

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The brand was called COON for over 80 years and the name was apparently originally derived to pay homage to its’ founder, Edward William Coon. However, the word Coon is also used as a very offensive and derogatory term towards those of colour – in particular, those of Aboriginal or Torres Strait Islander descent.

The writer used AI tools to publish part of this article. The Brag Media relies on journalists to fact check & edit all articles regardless of any AI tools used.

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