Ice cream juggernauts Ben & Jerry’s are giving away a whopping 50,000+ scoops of ice cream in their very own virtual-meets-on-foot Easter hunt.

To get Aussies in the Easter spirit, Ben & Jerry’s have teamed up with digital platform BlockV, to unveil the biggest virtual Easter hunt ever seen.

The new and technologically-advanced ice cream experience involves ice cream lovers catching virtual eggs, with a system that sounds like it works pretty much the same as Pokémon Go.

Transforming static objects into collecting portals, the virtual eggs are hidden around Ben & Jerry’s stores across the country, where you can scoop them up with your phone and convert them into real-life scoops of ice cream in store.

Known as “vatoms” on BlockV, the virtual eggs you collect will automatically convert to a digital wallet, which you can take right on in to any participating Ben & Jerry’s Scoop Store and redeem them for the good sweet stuff.

By particpating in the Easter hunt action, you also stand the chance to win a year of free ice cream, I repeat, a YEAR OF FREE ICE CREAM. You can also win Hoyts tickets, Sea Life passes and more.

Here for a good time, not a long time, the biggest Ben & Jerry’s ice cream giveaway to ever hit Australian shores is running from now until April 6.

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Head on over to the Ben & Jerrys Easter Hunt site to sign up and get hunting, you’ve only got until Easter Tuesday to scoop up as many free ice cream scoops as you can.

The following stores are participating in the giveaway:

Hoyts Belconnen
Hoyts Woden

Ben & Jerry’s Bondi Beach
Ben & Jerry’s Chatswood
Ben & Jerry’s Manly
Hoyts Blacktown
Hoyts Broadway
Hoyts Penrith
Hoyts Wetherill Park

Ben & Jerry’s Mooloolaba
Ben & Jerry’s Noosa
Ben & Jerry’s Pacific Fair
Ben & Jerry’s Surfer’s Paradise

Ben & Jerry’s Burwood Brickworks
Ben & Jerry’s Flinders Lane
Ben & Jerry’s Melbourne Central
Ben & Jerry’s St Kilda
Hoyts Chadstone Shopping Centre
Hoyts The District Docklands
Hoyts Eastland Shopping Centre
Hoyts Greensborough Plaza
Hoyts Highpoint Shopping Centre


Ben & Jerry’s Fremantle
Ben & Jerry’s Hilarys
Ben & Jerry’s Joondalup
Ben & Jerry’s Northbridge
Hoyts Westfield Carousel

Ben & Jerry’s Norwood

Ben & Jerry's Ice cream Easter Hunt

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