Beyoncé and JAY-Z joined forces to become one of the most iconic duos of all time.
And now following ten years of marriage, their pair are now the faces of Tiffany & Co.’s latest campaign celebrating modern love, called: ABOUT LOVE.
As reported by PR Newswire, a statement from the company describes the pair as “the epitome of the modern love story.”
Tiffany’s Executive Vice President of Product & Communications, Alexandre Arnault said, “Beyoncé and JAY-Z are the epitome of the modern love story.”
:As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Not only is Beyonce and JAY-Z fronting a Tiffany & Co. campaign a pretty big deal in its own right, the ‘Formation’ artist is making waves all on her own, becoming the first Black woman to ever wear the iconic Tiffany Diamond.
ABOUT LOVE also marks the first time that it has ever been worn in a campaign.
The Tiffany Diamond is a huge deal (literally) as it weighs in at 128.54 carats with 82 facets.
Furthermore, the diamond bares a deep significance in the history of diamonds as its discovery led Tiffany & Co.’s founder Charles Lewis Tiffany to solidify his company as an authority in diamonds.
The diamond was discovered in the Kimberley Mines of South Africa in 1877 and is still recognised as one of the most crucial gemstone discoveries of the era.
Beyoncé has now become the next woman to wear the diamond, following Lady Gaga who wore it to the 2019 Academy Awards and Audrey Hepburn who famously wore it for publicity photos for the film Breakfast At Tiffany’s.
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