Fast food giant Mcdonald’s is just one of many brands to halt their operations in Russia as part of the ongoing conflict between the nation and Ukraine. Without easy access to their favourite Maccas treats, Russians are reportedly buying old, hoarded Big Mac meals for $450 each.
The proof is in the pudding (or burger), as Russia’s version of eBay, Avito, has a $450 Big Mac meal listed, as well as a full bag of Macca’s burgers showing up on the platform for a whopping $1100.
Further demonstrating the impact the removal of Mcdonald’s has caused, a Reddit user has posted a fridge packed to the brim with full (and half eaten) Maccas burgers.
“‘McDonald’s is permanently closing in Russia here is my friend’s stash,” the user captioned the photo.
“If it’s not for personal consumption, it sure is a good business opportunity to sell stale burgers at a jacked price,” one user commented on the photo.
On Wednesday, Mcdonald’s made the decision to close all of their 850 outlets located in Russia.
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“McDonald’s has decided to temporarily close all our restaurants in Russia and pause all operations in the market,” CEO Chris Kempczinski said in a statement on that day.
He added: “The conflict in Ukraine and the humanitarian crisis in Europe has caused unspeakable suffering to innocent people. As a System, we join the world in condemning aggression and violence and praying for peace.
The company also made the decision to close its 108 restaurants in Ukraine for safety reasons. The closure of the 950+ restaurants has reportedly cost the business over $2.75 billion in lost revenues.
Mcdonald’s are just one of a host of massive brands that have stopped operating in Russia. Some of the big names include Coca-Cola, Starbucks, Netflix, OnlyFans, Chanel and L’Oréal.
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