Briggs is a singular figure in the Australian rap scene – he comes correct, has talent, has vision and is an extremely affable artist. One may suggest that Golden Era’s cigar-smoking sharp-shooter may have overtaken SPC Ardmona as the number one export for Victorian regional centre Shepparton.
The man mountain is back to salute his cultural heritage, praise family and bear witness to all things Shep’. A reflective account of where he’s been, where he’s at and what he stands for, this follow-up to 2010’s magnificent debut The Blacklist is Adam Briggs all grown up.
At its heart, Sheplife is thoughtful and contemplative, yet pulling no punches is the big beat defiance of opener ‘Let It Be Known’. “Fuck ’em all if they thought they could tame me,” roars Briggs with urgency, aggression and pride. As an album, Sheplife represents identity. ‘Purgatory (Let It Go)’, ‘Let You Down’, ‘My People’ and ‘The Hunt’ see Briggs find strength in his indigenous heritage; the latter enabling a meaningful collaboration with renowned artist Gurrumul.
In his own words, Briggs has put his “tribe on his arms and Shep’ on the map”. He’s representing the most significant turning points and people in his life, and he’s doing it with style.
4/5.
Sheplifeis out now through Golden Era.