Less than two months after it was revealed that Burberry had destroyed nearly $50 million AUD worth of excess stock, the London based fashion giant has announced it will stop that practice. On top of this, the fashion brand has also promised to ban the use of real fur in their designs.
The brand is already part of multiple initiatives to create clothes from recycled clothing and renewable materials, however now will begin donating excess stock to charities in the UK, NBC reports. They will also cease production of items with real fur, such as this $605 beanie with a fox fur pom-pom.
Related: A guide to Sydney’s best op-shops
The label’s latest collection already made a big push towards utilising faux fur, including the insane rainbow faux fur coat worn by Cara Delevingne at their February 2018 show. PETA heralded the news as a victory in their long fight against fur and angora use in fashion.
The designer label previously restricted the use of fur to rabbit, fox, mink and Asiatic racoon. These will now all be banned. The brand will also work with sustainable luxury company Elvis and Kresse to transform at least 120 tonnes of leather cut-offs from Burberry products into other accessories.
Burberry joins the likes of Armani, Versace, Gucci, and many more luxury designer brands that have pledged to stop using real fur in their designs. Their upcoming show at London Fashion Week will be the debut collection from the new chief creative officer Riccardo Tisci. Check out a video of the highlights from the label’s recent London fashion show below.
Watch: Burberry February 2018 London fashion show highlights
https://www.youtube.com/watch?v=nke8g5KG1C8
