Butter is finally coming to The Rocks! And with the launch (finally!) of Impossible Foods in Australia, this burger pop up will be a very special, never before seen Butter setup.

Butter’s very special location will have a 90 person capacity in the outdoor area at 12-20 Playfair Street – just past Argyle Bar and Pony – Butter is going to give you another great reason to come visit The Rocks.

The menu of the Butter x Impossible™ pop up will feature an all Impossible™ Beef (made from plants) line-up, to showcase the quality of this amazing product.

The menu will include the following delicious creations of Butter’s Executive Chef, Julian Cincotta:

  1. Impossible™ Cheeseburger: Impossible™ Beef pattie, cheese, pickles, onion, tomato sauce, american mustard, butter’s secret sauce on a sesame seed bun 
  2. Impossible™ Classic Burger: Impossible™ Beef pattie, cheese, tomato, lettuce, pickles, onion, tomato sauce, thousand island dressing on a sesame seed bun 
  3. Impossible™ Aussie: Impossible™ Beef pattie, beetroot, pineapple, tomato, lettuce, cheese, onion, BBQ sauce on a sesame seed bun 
  4. Impossible™ Chilli Cheeseburger: Impossible™ Beef pattie, Impossible™ Beef chilli, cheese, pickles, onion, tomato sauce, american mustard, butter’s secret sauce on a sesame seed bun 
  5. Impossible™ Katsu: Crumbed and fried Impossible™ Beef pattie, fresh panko, cabbage slaw, tonkotsu sauce, on thick cut white bread 
  6. Classic American Impossible™ Chili Fries: fat shoestring fries, topped with traditional american Impossible™ Beef chilli and green shallots 
  7. American Impossible™ Chilli Cheese Fries: fat shoestring fries, topped with traditional american Impossible™ Beef chilli, green shallots and cheese

And don’t worry, you’ll still be able to get their world famous hot cinnamon donuts to finish off your meal!

All breads used in the pop up will be supplied by the amazing Bread & Butter Project – who invest 100% of their profits into helping shape the lives of those seeking refuge and asylum. Every slice of their delicious artisan bread helps provide training and employment for people seeking refuge and asylum in Australia. 

Impossible™ Beef is the award-winning plant-based beef from Impossible Foods. It uses 91% less water, 92% less GHG emissions and 92% less land than beef from cows produced in Australia. Not only is it a far more sustainable alternative, Impossible™ Beef has 18.8g of protein per 113g serving and is a wonderful source of iron and delivers 100% of the taste and texture of minced beef from cows… it really is the meat of the future. 

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The Rocks is currently going through an amazing transformation, with Placemaking NSW reinvigorating the area via a curated offering of new venues opening throughout December and January. Outdoor dining at The Rocks has increased by over 100% since alfresco dining was introduced. Many businesses credit the boost in trading to the increase in alfresco areas, and Butter is set to join them for three delicious summer months! 

This very special pop up will also feature a full stand alone bar – called Butter Bar (of course!) – and Butter will be steppin’ out with a star studded supporting crew. This includes long-time stablemates Moet Hennessy, and newcomers to the Sydney scene Atomic Breweries. Also coming on board is Charlie and the team from Rambling Rascals/Double Deus who’ve created three sexy Hennessy and Belvedere cocktails to be exclusively served at the pop up.

Check out these beauties:

  • B BREEZY – Belvedere, Double Grapefruit, Lime Leaf, Cranberry, Soda 
  • VERY SPECIAL NEGRONI – Hennessy VS, Campari, Sweet Vermouth, Absinthe, Orange Zest 
  • HENNYTHING’S POSSIBLE – Hennessy VS, Yuzu, Strawberry, Cointreau, Lemon, Clarified Milk – this comes out completely clear with the clarified milk

Also in the schedule to occur during the three-month pop up are: 

  • Limited edition clothing releases 
  • Live music and DJs every week 
  • Australia Day festivities 
  • New Years Eve and Day events 
  • Bottomless Brunch – 3 packages available 
  • Butter hour – 5 – 6pm Thur, Fri, Sat and Sunday! 
  • Lunar new year festivities 
  • Secret menu items 
  • Basically as much fun as we can pack into 3 months!

Here are all the deets you need:

Where: Shop 23 and 24, 10-26 Playfair Street, The Rocks Square, The Rocks, 2000

When: Public opening: Friday, November 26th 11am

Operating hours: Thursday to Sunday – 11am – midnight (except Sundays 10pm)

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