Cadbury Australia has announced the launch of its ‘A Cheer & A Half’ campaign, a call to action that acknowledges the struggles faced by local sporting clubs and encourages Australians to support them through donations and volunteering.

With more than 40% of local sports clubs finding it difficult to source enough volunteers to remain viable, Cadbury is leading the charge in helping to preserve the future of sport in Australia. Cadbury has a long and proud history of supporting Australian sport, and this campaign is an extension of its commitment to the nation’s passions.

Building on existing partnerships with the Australian Olympic Committee, Rugby Australia, the Hobart Hurricanes, Commbank Matildas and AFLW, Cadbury is cementing itself as a major partner of Australian sports.

To celebrate the spirit of generosity and key moments in sports history, ten limited–edition Cadbury Dairy Milk blocks have been released.

Each block features an iconic athlete, chosen based on the values they embody both on and off the field. Cadbury’s ‘A Cheer & A Half’ campaign is a testament to the brand’s dedication to the Australian sporting community, and its mission to ensure that our favourite sports remain alive and well for generations to come.

 Aussies can buy the block, scan the QR code on the back of the pack and either donate or sign up to volunteer at a participating sporting club. Once scanned, these codes will show further information about the ‘A Cheer & A Half’ campaign and how purchasers can get involved.

Check out the Australian sports people who have worked with Cadbury on this campaign:

  • Adam Goodes – “Leader”: Scoring the match-winning goal whilst dealing with a torn knee ligament
  • Ash Barty – “Inspiration”: For donating her international trophies to her junior tennis club to inspire them
    to win their own
  • Daisy Pearce – “Respect”: Recognised for being one of the most respected pioneers of women’s football
    and for paving the way for women to return to top-level sport post pregnancy
  • Mark Taylor -”Legend”: For ending the 2nd day of a 5-day test against Pakistan with 334 runs not out to
    match Don Bradman’s record, not surpass it.
  • Cedric Dubler – “Mate”: Cheering on his mate to a bronze medal finish at the 2020 Olympic Decathlon
  • Sam Bloom -”Courage”: Becoming a 2 x World and Australian Para-Surfing Champion despite being
    paralysed from the waist down, showcasing the power of courage in the face of adversity
  • Simon Clarke – “Sportsman”: Helping a fellow Aussie replace his punctured tyre whilst competing in the
    final stretch of a road race in 2015
  • Commbank Matildas – “Team Spirit”: Choosing to display the Aboriginal flag as a sign of unity at the 2020
    Olympics
  •  The Wallabies – “Purpose”: Recognising their purpose in 1908 as never taking a backwards step, after the
    UK press nicknamed the team ‘The Rabbits’

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