One of the most charming DJs in the business is heading up a brand new music festival.

Aworld musical ambassador, a champion of techno, a dance music pioneer and label owner, the now-Frankston resident Carl Cox has locked in the lineup for his inaugural Pure event.

The 2016 lineup features Cox himself alongside internationals Joseph Capriati and Format:B and locals DJ HMC and Eric Powell.

It’s going down on Saturday April 23 at Hordern Pavilion. Tickets via Ticketek.