Coca-Cola has collectively broken hearts across the nation with the confirmation that the beloved soft drink Lift has been discontinued in Australia.
“Ready-to-drink formats of Lift will be phased out of stores by the end of September 2022, except for Glass 330mL which will be phased out by the end of 2022,” a Coca Cola spokesperson told News.com.au in a statement.
The beverage brand said that this will be replaced Lift with a new flavour that’s been added to their Sprite range.
“After listening to our customers, our focus is on our new Sprite Lemon+ range, which we believe will be popular with our existing Lift drinkers,” the spokesperson added.
Rumours began circulating that Lift was set to be phased on TikTok earlier this year.
“So I heard a rumour today that I wanted you to hear from me first,” TikTok user Russ Eats began in the viral video. “Lift is being put down, sent to the junk food graveyard. It is however, being replaced by Sprite Lemon which I already find a bit confusing and they’ve added caffeine to it.”
@russ.eats BREAKING NEWS: Lift rumoured to be killed and replaced ! #russeats #goss #lift #cocacola #cocacolaamatil #food #junkfood #softdrink ♬ original sound – Russ.Eats™️
The removal of the popular drink has caused outrage on social media, with one user tweeted, “But Lift is vastly superior to Sprite”.
Love Food & Drink?
Get the latest Food & Drink news, features, updates and giveaways straight to your inbox Learn more
Another penned, “Sprite plus does not fucking hold up to lift and they need to bring back Lift”.
However, while the beverage will be removed from Australian groceries stores, it will still be available in post-mix from fast food outlets, and it will still be sold in bottles in New Zealand.
“Coca-Cola in New Zealand can confirm that Lift is not being discontinued [in New Zealand],” Coca-cola said in a statement to The Edge.
“It is a well-loved product by Kiwis and rest assured you can still find it on shelves across the country.”
For more on this topic, follow the Food and Drink Observer.
