If you thought chop-chip hot cross buns were wild, think again, because Coles has just released a new Hot Cross Bun flavour with its ‘Special Burger Sauce’.
Along with the questionable Burger Sauce Hot Cross Buns, the supermarket has also released two tastier-sounding flavours of the Easter treat; red velvet & carrot cake.
Coles Special Burger Sauce Hot Cross Buns are described as soft buns with gherkin pieces, topped with indulgent tasty cheese. They are available now in packs of four and sell for $5. Meanwhile, the Red Velvet & Carrot Cake hot cross buns will sell for $6 for a four pack.
Coles General Manager for Bakery Kate Roff said that the store was excited to add a savoury option to their range.
“Each year we try to tap into new flavour trends to give customers a fun, modern twist on a hot cross bun, such as our new Coles Special Burger Sauce Hot Cross Buns,” she said.
“Based on the phenomenal success of our limited edition VEGEMITE hot cross buns, savoury hot cross buns are the new craze.”
For those looking for a more classic take on the hot cross bun, Roff reassured customers that Coles “will always have our traditional fruit and chocolate varieties”.
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Back in 2021, Coles competitor Woolworths launched Cadbury’s Caramilk hot cross bun, which was hugely popular with their customers, and the delightful treat is back this year.
At the time of their launch, Woolworths bakery commercial director Jason McQuaid said the Caramilk collaboration was “arguably the most exciting flavour yet”.
“Hot cross buns are incredibly popular this time of year,” he said.
“Last year, we sold more than two million individual hot cross buns the first week they were on sale, so we’re thrilled to help Aussies end another challenging year with a delicious treat.”
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