Plus-size fashion has always experienced its fair share of issues and Aussie alternative fashion store Dangerfield copped a lot of criticism this week for discontinuing its range of plus-size clothing.
Called Dangerfield Curve, the discontinuation of the range was hugely disappointing to Dangerfield’s hardcore fans. Dangerfield Curve went from an Aussie size 18 to 24 but, as per the brand’s website, there was only two products still available this week, a harness belt and a mesh top.
As the rest of Dangerfield’s clothing options only reaches a size 20, a lot of customers felt pretty alienated. That’s why social media was awash with people venting their frustration at the discontinuation decision.
“It was fun to be able to shop for cute things while it lasted,” one TikToker said while sharing a clip of their Curve clearance sale haul. “Back to never shopping for clothes again,” they added.
Interestingly and worryingly, one commenter on the video said that Dangerfield Curve had only been introduced in February, which means the plus-size range didn’t make it even one year before being discontinued.
“I cried when I found this out. It used to be such a comforting and exciting place for us and now it’s just another place we’re excluded from,” another user said.
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@round_nerd Reply to @round_nerd #plussizefashion #plussizehaul they said all we can do is email support to show we want bigger clothes 🙁
People were irked even further by the fact that Dangerfield hadn’t publicly commented on the discontinuation. When they posted on Instagram about something else, the comments section was inundated with people asking about the Curve range.
“Really shocked and disappointed about the removal of the plus-size/curve range, if you are going to stock them as part of the all range thats great but I have a feeling this isn’t the case after checking the size charts on your websites,” someone commented. Another queried if Dangerfield would offer refunds for customers who’d bought gift cards for the brand for Christmas, hoping to use it for the Curve range.
They’ve now released a statement about the discontinuation on their social media, not wishing to alienate their fans any further.
“We pride ourselves on being an inclusive brand and recognised that the Curve range was not giving our loyal customers enough choice and appropriate fits,” they wrote. “In Aug 2021, we made the decision to expand our straight size range up to a size 20. The Curve range used to only have 62 styles and now because of the changes we have made, our customers have access to over 638 styles up to a size 20.
We received feedback on our size 22 and size 24 in regards to fit, and we are working on what this will look like in future collections. However if you are interested in those sizes please click the link in our bio and we will be sure to keep you updated. We look forward to hearing from you.
Within the next few weeks, we will receive an exciting initiative that will be donated to front line workers that is produced in a size range from size 6 – 24. This is part of our inclusivity strategy ensuring all members of our community have the opportunity to wear what they love.”
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