Jeremy Loops has returned with his socially-conscious 'Critical As Water'

South African musician and environmental activist Jeremy Loops has returned after four years away with his brand new record, Critical As Water.

Jeremy Loops first began releasing music back in 2011 when he unleashed his first EP onto the world. Soon, he found himself developing a worldwide following, which only grew when he released his debut album, Trading Change, in 2014. Now, after spending a few years balancing his activism with his musical career, Loops has come back in a big way.

Known for his work with Greenpop, a tree-planting organisation he co-founded that has planted over 85,000 trees in Southern Africa since its inception, Jeremy Loops’ new record addresses environmental issues affecting his home country, and the rest of the world, head-on.

With a very real water crisis taking place in Cape Town, South Africa as we speak, Jeremy Loops has been vocal in the call for better political management, and methods of making the current consumption of water more sustainable. These themes have become ever so evident in his new record, specifically in songs such as ‘Flash Floods,’ ‘Vultures,’ and ‘Waves.’

“I grew frustrated trying to force the music because I knew the album was due, but one night after an incredible surf, I got home, picked up my guitar, and wrote ‘Waves’,” Loops revealed. “Coincidence or not, I became deliberate about scheduling time in the ocean as a means to writing the album and the songs just kept coming.”

“It isn’t all doom and gloom. If anything, this is the most beautiful piece of music I’ve ever made and it’s warm and lush, but the joyful highs are tempered by the real urgency of the problems the world is facing. Times are always changing. We all have the innate ability to flow like water to adapt to it. I like that about life, and I especially like how that comes across on this album. It feels wonderfully rounded.”

Jeremy Loops is also set to hit up Australia shores in just a couple of weeks for a national tour in support of the new record. Playing shows in Perth, Adelaide, Melbourne, Brisbane, and Sydney, Loops will be bringing his stunning live show and mesmerising tunes to eager crowds around the country as he does his best to spread his message which affects every single one of us.