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Kim Kardashian has been called out for an editing fail in her Skims campaign

Kim Kardashian has been 'kalled' out for appearing to edit her body in an ad for her Skims shapewear and look, it wouldn't be the first time. 


Kim Kardashian Skims

Image: Skims

Kim Kardashian has been ‘kalled’ out for appearing to edit her body in a new ad for her Skims shapewear range and look, it wouldn’t be the first time.

The commercial depicts Kardashian stretching the waistband of her underwear and declaring that it “bounces right back.”

However, an eagle-eyed TikTok user @alexkelly2014 noticed that her Skims weren’t the only thing that bounced back, as her finger also appeared to distort in the process.

Understandably, many have assumed that the warped finger was the product of Kardashian (or someone in her video editing team) digitally altering her waist to look different to what it naturally does.

“Who approved of this editing,” Alex Kelly captioned their video, which has since gained over 2 million likes.

@alexkelly2014Who approved of this editing???##kardashian ##photoshopfail ##kim ##skims ##editingfail ##kimk ##kimkardashian ##onceyouseeityoucantunseeit♬ original sound – Alex Kelly


It appears the Skims team may have now gone into damage control, as they have released a statement revealing that the faux pas was the result of poor upload quality instead of editing.

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“The Skims commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process,” a spokesperson for Skims told Page Six.

“Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologise for any inconvenience this has caused Kim and our customers.”

On top of that, the spokesperson also told the publication that  Kardashian had specifically requested that her waist not be edited in the ad.

While there are several commentators who claim not to believe the explanation, Page Six also reported that it had seen the non-glitched ad and it did not seem to have been edited.

Well, it seems we may need to afford Kim Kardashian and the Skims team the benefit of the doubt on this one.

For more on this topic, follow the Fashion & Beauty and Film & TV Observers.

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