Danish toy manufacturer Lego has approved production of an official Seinfeld set.
I am a child of the ’90s. My mum was an earlier follower of Seinfeld, and by the time I’d turned eight my brother and I were also addicted to the US sitcom. I was also rightly obsessed with Lego in my youth. We had enough rocket ships, space stations, suburban streets and pirate ships to fill a museum. There’s nothing out of the ordinary in these twin loves, and so I know people around the world will be hugely excited by the news of an official Lego Seinfeld collection.
The set was green-lit via the Lego Ideas platform. Lego Ideas is a website that invites Lego fans to create their own set designs, which will potentially become official Lego products sold in stores around the world. The Lego Ideas designs are voted on by the public in order to determine the most popular.
“Three times a year we take all the projects that reach ten thousand votes and we scoop them out and put them in a bucket and we send that out to different stakeholders around the company,” said Lego Ideas’ Samuel Johnson.
In a video announcement, Johnson and colleague Hasan Jensen announced that Brent Waller’s Seinfeld: 30th Anniversary has now been approved for production. “We’re really excited to go ahead with this project, because it’s a really fun TV show, really iconic from the ’90s,” said Johnson. “And we really think it can be really fun to play with and bring those characters to life.”
Waller’s project includes the show’s four main characters, Jerry, George, Elaine and Kramer, as well as Jerry’s nemesis, Newman. It also features a stunningly accurate recreation of Jerry’s Manhattan apartment, made from “approximately 900 Lego pieces.”
Check out Seinfeld 30th Anniversary on Lego Ideas:
