Levi Strauss & Co. announced on Tuesday that it has generated $1.45 Billion USD revenue in the third quarter of 2019. The brand’s revenue is 4% greater than the same time last year, exceeding punters’ expectations worldwide. Levi’s has posted the biggest growth in Europe, where revenue soared 14% in the July-September period. Those classy Europeans, always leading the way.
CEO Chip Bergh is thrilled, saying, “we delivered strong third-quarter results and remain on-track to achieve our full-year expectations.”
Huge year for Levi Strauss
It’s been a big year for the much-loved brand, with a range of different initiative launching locally and abroad. Just last week, we announced that Levi’s would be partnering with Support Act this AusMusic T-Shirt Day.
Taking place on November 15, AusMusic T-Shirt Day is an opportunity to showcase appreciation for local talent. To that end, Levi’s are preparing to release six limited edition tees, featuring artists including INXS, Tkay Maidza and Parkway Drive. The brand aims to raise more than $200,000 towards crisis relief and mental health initiatives.
Levi’s also announced recently that they would launch a second version of their “smart jacket” first introduced in 2017. The “Jacquard” denim jacket, currently available in Australia, is released in partnership with Google.
The jacket features a small chip in the sleeve, allowing the wearer to answer calls, control music and get directions without touching their phone. In Australia, it’s available at Myer for a hefty $229.95, or $299.95 with “sherpa lining”.
As if their year couldn’t get bigger, Levi’s also committed more than $380,000USD in September to fund sustainable clothing projects. These include greater commitment to recycling excess fabrics and the development of a data platform to trace and track textile waste. The brand also partnered with Stranger Things earlier in the year to release a line of retro threads in line with those worn on the show.