The Coke sign is certainly one of the top ten tourist attractions in Kings Cross.
Obviously it falls well behind the Bada Bing, the Maccas that used to be Sweethearts cafe, that shop that sells Aussie-themed tourist merch, and the wall down that junkie alley with all the band stickers from the early ’00s, a perfectly preserved time-capsule of a pre-lock out, Bloc Party-influenced era.
Still, as far as landmarks go, it’s a fairly prominent one, so it is pleasing that Coca Cola have briefly forgotten their many human rights violations, and empire building tendencies, and are instead focusing their power on good, replacing the Coke sign temporarily with one urging you all to vote yes.
Isn’t that refreshing?