Macca’s is giving up some love for its “middle kid” McChicken by offering the burger for just $1 today.
Over the past week, the fast food chain unveiled a social media campaign to heap praise on the McChicken for supposedly being the “menu middle kid.”
“Just want to finally shine the spotlight on all those menu middle kids out there. We’ll go first: We love you McChicken,” they tweeted earlier this week. After M&M’s replied by citing “crispy” as the chocolate version of the “middle kid”, Macca’s, responded, “chocolate or chicken, we love you all the same.”
It’s odd that Macca’s considers the McChicken Burger as the “middle kid” because it’s always been a tasty favourite. Consisting of a 100% Australian RSPCA approved chicken breast covered in a delicious tempura coating, some fresh lettuce, and the iconic McChicken sauce housed within a classic bun isn’t to be sniffed at.
But here we are: the McChicken Burger can be bought for just a dollar via the MyMaccas app today. As far as we’re aware, the deal is available to everyone and not just legitimate middle children. And not that we’re complaining, but is the way to celebrate a middle kid by saying they should be worth less money?
“The McChicken is the middle child of the Macca’s menu, often overshadowed by its equally delicious but more popular siblings the Big Mac and Cheeseburger,” McDonald’s marketing director, Tim Kenward, shared.
“Today, for one day only, it’s all about the McChicken and rewarding our customers for their loyalty, because value means more at Macca’s. We felt it was time to put the McChicken front and centre – giving this middle child its moment. So, for all the middle children out there, including my sister, this one’s for you.”
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You can grab a McChicken Burger for $1 via the MyMacca’s app between 10:30am and 11:59pm today, July 14th. And remember it’s only one McChicken per customer, so you can’t stockpile the menu item.
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Just want to finally shine the spotlight on all those menu middle kids out there. We'll go first:
We love you McChicken.
— McDonald's Australia (@maccas) July 4, 2022
We want to hear your middle child stories. We’ll go first, we once forgot McChicken was on our menu for a week. Oops. Available after 10:30am.
— McDonald's Australia (@maccas) July 8, 2022