Alright, alright, alright, listen up everybody: Matthew McConaughey really wants us all to stop using his “least favourite word.”

The iconic Hollywood actor and beloved Lincoln car salesman posted a short video with a powerful message on social media this week. The post came up accompanied with the peculiar hashtag #soulcash. The word he wants to ban, you’re begging to know? “Unbelievable”.

“It’s my least favourite word, I think we should wipe it out of the dictionary,” McConaughey said very reasonably. The Dallas Buyers Club actor then offered some reasons why. “What’s so unbelievable about tragedy, about triumph, about people (ha!) that raise us up or let us down.

It happens every single day we shouldn’t think that the most beautiful sunset or the greatest play or the greatest love of our life or the greatest moment of euphoria is unbelievable. Believe it! It’s happening right in front of you. In you!”

And he wasn’t done there. “We shouldn’t feel like the greatest tragedy of death or earthquakes or national disasters or loss is unbelievable. It’s part of life too! Believe it. We see it every day. Unbelievable? I don’t buy it. Awesome, horrible, incredible. I believe those. That’s a good way to explain things. But unbelievable? Nah. It just happened. Believe it.”

The ‘McConaissance’ may have just reached its nadir. We should all thank our lucky stars that McConaughey didn’t end up becoming governor of Texas and just start casually banning whichever word wasn’t feeling “righteous” that week.

Incredibly, the actor’s vendetta against “unbelievable” actually goes back further: McConaughey gave a very similar speech decrying the word at the University of Houston. You can enjoy both speeches below and just hope that the folks at Merriam-Webster’s Dictionary aren’t watching.

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