Mike Tyson is cashing in on one of his most iconic career moments by launching a range of edible cannabis gummies shaped like ears with a bite out of them.
The ear bitten candy is inspired by Tyson’s fight with Evander Holyfield, during which he bit a chuck out of his opponent’s ear. Tyson was disqualified for the foul play.
Now, the undisputed heavyweight world champion boxer is releasing the ear shape edibles, Mike Bites, which feature a chunk missing at the top right where Tyson bit Holyfield’s ear cartilage.
“Holy ears! They’re finally here! Go get your Mike Bites now,” the company said in a tweet.
Holy ears! They’re finally here! Go get your Mike Bites now 👂😤 pic.twitter.com/BCbXcdYcra
— ItsTyson20 (@itstyson20) March 15, 2022
The new product was hinted at way back in a 2019 episode of the podcast “Hotboxin’ with Mike Tyson.” In the podcast Holyfield said that he forgave Tyson for the bite, and Tyson pitched an ear shaped candy product to him.
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“You might be in business because we’re going to make some holy ears,” Tyson responded. “Edible ears that got a bit taken out of them. Holy ears.”
Former co-host Eben Britton joked about taking a mold of Holyfield’s ear.
“Well, I could do that,” he replied.
It has not been mentioned whether Holyfield will receive any portions of the profits from Mike Bites.
Tyson has been in the cannabis industry since 2016 with his brand Tyson Hollistic, which is believed to make around AUD $900,000 a month.
“Cannabis has always played an important role in my life,” Tyson says on the company website. “Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief.”
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