We can’t say we anticipated fka Mr Potato Head to become the gender-neutral icon of the moment, but stranger things have happened.

Hasbro recently announced that after 70 years it will be removing the gender prefix from its Mr Potato Head brand in an effort to make “all feel welcome in the Potato Head world”.

Naturally, the announcement was met with widespread mockery and backlash. This in itself is truly hilarious. Adults in a state of arrested development having a barney over a toy.

There were also some gloriously funny takes which I will include because it’s Friday, I’m tired, and I need to laugh.


In a follow-up tweet, Hasbro clarified that the Mr and Mrs Potato Head characters will still exist within the starchy universe but the branding on the box will say “Potato Head”.

“Hold that Tot – your main spud, MR POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the MR.’ I yam proud to confirm that MR & MRS POTATO HEAD aren’t going anywhere and will remain MR & MRS POTATO HEAD,” the company tweeted.

“It’s a potato,” said Ali Mierzejewski, wrote for The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

“It’s setting this new standard.”

I’m exhausted.

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