Streaming giant Netflix is apparently gearing up to dip their toes into the world of gaming, according to a new report published on Friday.
According to The Information, Netflix has approached multiple “veteran game industry executives” as they aim to expand into video games.
The publication said that “Netflix is looking to hire an executive to oversee an expansion into video games, a sign it is stepping up its efforts to grow beyond traditional filmed entertainment, according to people familiar with the situation.”
Apparently, Netflix is considering a “bundle” of games available via a subscription, similar to those offered by Apple Arcade.
A Netflix spokesperson seemed to lend credence to the whispers of the new project, saying that the company is “excited” to do “more with interactive entertainment.”
“Our members value the variety and quality of our content,” the spokesperson told Polygon.
“It’s why we’ve continually expanded our offering — from series to documentaries, film, local language originals, and reality TV.
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“Members also enjoy engaging more directly with stories they love — through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel, and To All the Boys.
“So we’re excited to do more with interactive entertainment.”
Judging by the huge success in the company’s tinkering in the realm of interactivity – Black Mirror episode Bandersnatch was a huge talking point on social media upon its release – it’s not surprising the streaming platform would delve into games.
They’ve also previously released their own video games based on the Stranger Things IP – albeit with an outside developer – as well as producing many other video game adaptations, including The Witcher, Sonic the Hedgehog, and a Resident Evil movie.
While there’s little information about Netflix’s foray into the gaming arena as of yet – we’ll be sure to keep you updated on any news.
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