With the new Mini Hatch arriving in Australia very soon, Mini Australia is set to host three massive launch events across the country, the largest model launch the company has seen in over ten years. But it will also be highlighted by a highly innovative and interactive piece of art.
Created by Melbourne artist Darren Sylvester, the hallmark feature of the launch will be an interactive, illuminated dance floor that changes according to peoples’ dance steps and movement.
Sylvester, known for integrating music with art, has teamed up with design practice Eness – who have had their work exhibited globally and have recently featured in Melbourne’s White Night with works showcasing 3D mapping.
To cap it off, Melbourne’s production maestros Naysayer & Gilsun will provide the beats, alongside Animals Dancing and Pleasure Planet DJs.