Do you feel lonely? It’s an uncomfortable question that too many of us have the same answer to.
It’s not a new thing. Sure, there was the pandemic that forced us to isolate ourselves from the people we loved. But has loneliness become more prevalent in the years since? Or was it always a heavy fog floating around us?
If we look to music as a source, the evidence is there. From Eric Carmen’s 1975 classic “All By Myself” to Justin Beiber’s 2021 hit “Lonely”, loneliness has always been a vulnerable and common feeling.
After all, craving social connection is what makes us human, right?
Yet, in our fast-paced digital age, it’s so easy to let catch ups slip from a few times a week to monthly to forgetting the last time you saw someone. Group dinners turn into group chats, real conversations turn into meme-sharing.
Loneliness, as a result, has become an all-too-familiar companion for many.
In fact, according to research from the Australian Institute of Health and Welfare (2022), it’s a silent epidemic that affects more than one-third (36%) of Australian adults.
But here’s the good news: beloved Mexican-inspired food brand Old El Paso™ is on a mission to help more people bridge the social gap and bring back the joy of connecting with loved ones. It’s about more than just cooking up a few tacos and burritos; it’s about rediscovering the beauty of togetherness.
When was the last time you invited your friends over for dinner? Tried a new recipe with your family? Shared laughter and swapped stories around the dining table? Thrown bowls of Mexican-inspired flavours, sauces and snacks into the centre of the table and all used your hands to dig in?
Old El Paso’s™ brand platform, “Make Some Noise,” isn’t just a catchy phrase. It’s a reminder to do just that. Hosting and entertaining friends and family can be a simple and meaningful way to rediscover connection.
It’s a chance to lock away our phones, disconnect from the virtual world, and reconnect with the people who matter most. And what better way to do that than with delicious food that’s literally hands-on? After all, you can’t eat a taco while texting – that’s the real beauty of it. Mexican-inspired food forces you to remain present.
Imagine this: your living room is transformed into a vibrant fiesta, the air filled with the aroma of sizzling meats ready to fill warm tacos and the sound of friends catching up. There’s no need for extravagant plans or grand gestures. It’s about finding reasons to celebrate, whether it’s a birthday, a promotion, or simply the fact that it’s a beautiful Tuesday evening.
With Old El Paso™, hosting becomes a breeze. From the ever-popular tacos to the easy-to-make nacho kits, their menu is fit for an experienced chef or total kitchen novice. Better yet, the versatility of Mexican-inspired food ensures there’s always something for everyone.
So, is this the cure to loneliness? Let’s Make Some Noise and find out.
Discover the range of Old El Paso™ tacos, nacho kits, burritos, and tasty new innovations that will tickle your taste buds. It’s sure to transform any ordinary week day meal into a fiesta, and it will be a hit for the whole family.
Check out the range HERE.