The iconic South by Southwest is coming to Australia next year as it expands outside of North America for the very first time. 

The renowned festival will take place in Sydney from Sunday, October 15th to Sunday, October 22nd 2023, representing a huge coup for the city and Australia.

Secured by Destination NSW, the NSW Government’s tourism and major events agency, SXSW Sydney will gather some of the world’s most influential thinkers, creators and innovators for a massive exploration of music, technology, cinema, and gaming.

There will be over 1,000 sessions, screenings, performances, and activities taking place across the city, with keynotes and panel sessions to be revealed soon.

From next year, SXSW Sydney will become the official annual Asia-Pacific instalment of SXSW, which launched in Austin, Texas all the way back in 1987. The festival has attracted such names as Barack Obama, Dave Grohl, Steven Spielberg, Lady Gaga, Prince, Snoop Dogg, and Michelle Yeoh.

“Put simply, SXSW is the Olympics of events for the creator industries, and we are thrilled to bring this legendary festival of gaming, music, screen, tech and innovation to Sydney in 2023,” Geoff Jones, CEO of TEG, event producer for SXSW Sydney says. “I want to thank the NSW Government and Destination NSW for their support.”

“We couldn’t be more excited and honoured to work with TEG and the NSW Government via Destination NSW on an event that brings the professional opportunities of SXSW to Australia.” Rolan Swenson, CEO and co-founder of SXSW adds. “Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together.”

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