SEND is Australia’s first delivery-only supermarket, promising to deliver you groceries in under fifteen minutes.

Sydney’s second pandemic wave has taken the joy out of grocery shopping. There is no more joy to be found idly perusing the aisles of Harris Farm, admiring all the chicly packaged tins of sardines. Everyone is on edge. It’s a real “get in, get out, don’t spend too long trying to find a perfectly ripe avocado” affair.

SEND is Australia’s first exclusively online, delivery-only supermarket. The app was developed by founder Rob Adams during Australia’s first wave of coronavirus last year. Inspired by Adams’ grandmother, and the more vulnerable members of the community, SEND set out to create an app that offers a safe and reliable way to source groceries when needed.

The app has consumer’s need for speed top of mind. Promising to deliver all orders in under fifteen minutes. It’s the perfect app for those that get halfway through a tomato and white bean stew recipe, only to realize they’ve forgotten the fucking parsley. Keep that kale wilting — help is on its way!

The pandemic has certainly ushered in a rise in grocery delivery apps, but the price markup on stock is unjustifiable. $5 for a loaf of Tip Top sandwich bread? Daylight robbery. Whilst retail giants require preparation, something us modern girlies lack.

“SEND is redefining the way an entire generation shops for groceries and daily essentials, making it possible to get the things you need delivered in under 15 minutes,” explains Rob.

“Australian supermarket giants promote the idea of a big weekly shop, however, consumers don’t have time to curate long lists of groceries and spend hours shopping. SEND addresses this gap in the market by making it possible to get what you need when it comes to mind, removing the element of planning ahead.”

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Expect to see designated ‘SEND Shops’ cropping up across the nation throughout August 2021, starting with Alexandria (LIVE), Potts Point, and Camperdown, Sydney and Southbank, and Melbourne (LIVE End of September). The SEND team is aiming to establish thirty locations by the turn of the new year.

You can download the SEND app today via the Apple App store or get it on Google Play. SEND app deliveries can be made up to 2km from each SEND Shop location, you can find a list of all the delivery locations below. 


  • Kings Cross
  • Potts Point
  • Paddington
  • Surry Hills
  • Elizabeth Bay
  • City CBD
  • Ultimo
  • Redfern
  • Waterloo
  • Zetland
  • Alexandria 
  • Moore Park
  • Beaconsfield
  • Newtown
  • Stanmore
  • Camperdown
  • Glebe


  • South Melbourne
  • Albert Park
  • Southbank
  • CBD

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