TV host and Studio 10 star Erin Jayne Plummer died suddenly over the weekend. She was aged 42.

Plummer was best known for regularly hosting advertorials on Studio 10 and the shopping channel TVSN. Australian reporters and Studio 10 hosts Sarah Harris and Angela Bishop announced Plummer’s passing on the show this morning.

“We’ve got some really sad news to share this morning,” said Studio 10 host Sarah Harris said. “Over the weekend, Studio 10 lost a little bit of it’s sparkle with our friend and advertorial host Erin Jayne passing away suddenly.

“Now, for two decades, Erin Jayne has been a friendly and familiar face on Australian tele and for a lot of that, she’s been brightening up our mornings with her bubbly personality and megawatt smile. ”

“Her career began when she plucked from a Sydney beach to star in an international tourism campaign. Then came aerobics Ozstyle watched by forty million people around the world,” added Angela Bishop.

Harris continued, “Erin was just a gorgeous human inside and out, and if it wasn’t for TV perhaps Erin Jayne might have had a sporting career. She represented Australia in synchronised swimming and even surf lifesaving and there was no question that Erin Jayne was a high achiever and certainly a gold medal mum to her three young girls. We will miss your sunshine around the studio Erin Jayne and all of us here are sending lots of love and strength to her family, you’ll be very missed.”

Plummers cause of death hasn’t been revealed. She is survived by her husband and three daughters.

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Former Studio 10 executive producer Rob McKnight reflected on his relationship with Plummer.

“I worked with Erin many times during my years at Studio 10 and The Morning Show. She was always professional and a pleasure to deal with. She took the job seriously and always wanted to do her best by the client,” he told Daily Mail.

“A lot of people underestimate the role of advertorial hosts, but Erin was versatile and always invested in what she was selling – and her smile was just infectious.

“I’m very sad to hear of this news and send my love to her family, friends and all those who worked with her.”

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