Taylor Swift will unleash her seventh studio album, Lover, tomorrow. To add fuel to the fire of anticipation, Swift has gone and dropped a collaborative merch range with sustainable fashion trailblazer Stella McCartney.
The collection truly exudes Lover energy. It’s pastel, whimsical and tastefully corny. You’ll be able to cop bomber jackets, t-shirts, hoodies, hats, and bags emblazoned lyrics from the album and the Lover tracklist.
Swift revealed how the unlikely collaboration came about in a recent interview with British Vogue. “When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life,” she shared. “So when it came time to write this album, I name-checked her in one of my songs, and when I played her the album, I said, ‘Should we do something?’”
So it goes, Swift felt such an intense connection to McCartney, that she name-dropped her in one of the Lover tracks. “I couldn’t believe that my name is in a Taylor Swift song,” McCartney shared “After Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music.”
There’s been no word yet as to when Swifties will be able to get their mittens on this whimsy, tie-dye garb, but the entire collection can be found here.
Watch: Taylor Swift – ‘You Need To Calm Down’
In related news, Taylor Swift recently confirmed plans to re-record her entire back-catalogue to smite Scooter Braun after he gained control of her masters.
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Early last month, it was revealed that Taylor Swift and music entrepreneur Scooter Braun were at war over a new acquisition deal which saw the manager gain control of Swift’s music.
In a recent interview with CBS Sunday Morning recently, Swift was asked whether she had plans to hit the recording studio to revisit her old songs “Oh yeah,” she said, “Yeah, absolutely.”
