The random people protesting NFTs in SoHo Manhattan yesterday were all a part of a marketing stunt to, “let off steam.”

A group of protesters has been videoed decrying NFTs in the name of god on the streets of SoHo in Manhattan. The protesters could be seen with signs, roaming about on the streets of SoHo in Manhattan in solidarity against NFTs. A lot of people were either confused or offering up incorrect guesses as to what happened but now, thanks to pop-up shop owner, Bobby Kim, we know why the protest happened.

“NFT Protest”

It’s now known that @bobbyhundreds or Bobby Kim orchestrated the whole event as a marketing stunt to promote a pop-up shop for their store The Hundreds.

“We orchestrated the whole thing,” Bobby Kim told Ad Age.

In recent NFT news- in a sit-down with the guy that imagines a member of his family is dead every morning in the shower– Gary Vee, Seth Green talked about how one of his Bored Ape NFTs has been stolen.

It’s also important to note that Gary Vee is the type of person that goes to garage sales to buy as much old crap as he can and lie about its resell value for a video that makes him look like a savvy businessman. This is the same guy that is giving out bad advice on NFTs like it’s going out of style and seemingly wants to replace all forms of transactions with NFTs.

Now, thanks to an article from Buzzfeed News, which covered Vee and Green’s talk, we know that Seth Green has experienced the negative effects of trading in a market with few regulations. Despite his NFTs being stolen, there is no way for them to be stopped from being traded.

To add insult to injury, one of the NFTs he was using was also the protagonist of his upcoming show, which looks like horrifically aimless stock footage with NFT characters slapped on top. Since the protagonist was an NFT, and the copyright rights have now transferred to the NFT’s new owner, Green may have a hard time claiming ownership over his own show’s characters if he doesn’t get the NFT back.

In an interview with entrepreneur and crypto hype man Gary Vaynerchuk, Green said he wanted to imagine a universe where “it doesn’t matter what you look like, what only matters is your attitude.”

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine