The Iconic is hosting two colossal sales today.

First order of businesses is their four-hour sale set to kick off from midday today. The sale will see 500 dresses from the likes of Ellery, Faitful, See By Chloe, Camilla, Alice McCall, Manning Cartel, Cecilie Copenhagen, C/MEO Collective, Rotate Birger Christensen, and more cop a 50% discount.

What feels like thirty minutes in online shopping time actually equates to four hours in real-time so we recommend you start perusing the website now. Stock is limited to 500 so don’t deliberate, I have no idea how the economy works but I think you’re probably doing something good by pumping money into it. I’m really trying to justify spending $300 on an Ellery frock that will probably end up getting some chat beer poured over it at one of the revolting, pokies-strewn pubs I find myself drawn to.

The other sale is a “buy two save 50%” kind of deal. You’ll be able to cop some designer cuts, as well as your stock  Jac + Jack, Bec & Bridge, TOPSHOP, Acler, Alias Mae, Shona Joy, Myer-core items.

Head to The Iconic website for more information.

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