The Victoria’s Secret Fashion show is no longer. The decision to can the show was announced on Thursday by the lingerie giants parent company L Brand.

“We think it’s important to evolve the messaging of Victoria’s Secret,” L Brands CFO Stuart Burgdoerfer shared. “We will be communicating to customers but nothing similar in magnitude to the fashion show. We will communicate to customers through lots of vehicles including social media and other channels.”

As The Cut notes, the 2018 Victoria’s Secret Fashion Show had its lowest rating ever, only attracting 3.3 million viewers. The low ratings were probably symptomatic of a controversial interview that Victoria’s Secret’s CMO Ed Razek gave to Vogue a few days before the show, where he said that the show shouldn’t feature transgender models because it was a “fantasy.” He also said that there was “no room” for plus-sized models on the show. Razek has since left the company.

Honestly, I can’t think of a less relevant pop culture event so good riddance and ciao x. We have our grand overlord Rihanna and her spectacular, inclusive Fenty venture to satiate all our lingerie showcase desires. It’s 2019 and we’re no longer pandering to the narrow-minded, straight male standards of beauty. Inclusivity or bust, baby.

Watch: The World of Savage X Fenty FW ’18
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