The internet is a double-edged sword and in this particular instance, we’ve been struck by the blessed side. There is a community of men, in cars, reviewing the KFC Zinger Pie. All of this sounds completely unspectacular, and I can’t quite elaborate what makes this very menial concept so incredible — you just have to witness it for yourself.

Nothing really differentiates these men reviewing the Zinger Pie from all the other YouTuber’s carrying out Mukbang’s, except for some reason, it’s completely different. These men carry themselves with such a layman’s oeuvre.

The reviews are the video equivalent of those extremely calculated Instagram presences that make it look like they’re not calculated at all — you know the ones I’m talking about, they probably belong to someone who’s parents pay for them to rent a studio in Darlinghurst whilst they attend art school. Except instead of being painfully thought out, they just exude an air of natural swagger.

Again, I feel like trying to unpack the mystique of these videos and this strange, enigmatic community feels futile. You are just going to have to witness it for yourself below.

I’m not quite sure what my point is here, so I don’t really know what to leave you with. I just sincerely hope that this content brought you as much joy as it brought me. Also, if you have insider knowledge about this operation, don’t be a holdout. Is this a secret blokes review society? I want to know. I’m dying to know. I feel like this is my I Love Dicmoment but instead of writing love letters to a mysterious suitor, I’m addressing a legion of KFC Zinger pie enthusiasts.

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