According to leaked business emails from Twitter, posted to Twitter, the social media site is offering a $1000 gold checkmark to organizations
According to Twitter user @MattNavarra, who founded a social media newsletter, Twitter is offering organizations a $1000 checkmark. It almost feels like the “checkmark” model on Twitter is becoming a string of overpriced NFTs. Any benefits besides having the visual identifier of a gold checkmark have not been made clear at this stage.
“Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH! And affiliate account verification for $50 each per month”
The Tweet then lays out a screenshot of the reported email, which reads as follows:
“Thanks for your interest in Verified Organizations. We’re now opening the gates for early access to our Organization plan.
As an early access subscriber, you’ll get a gold checkmark for your organization and affiliation badges for its associates. Next week, we’ll onboard you to our administra- tion portal and you’ll be eligible for Tweet Boosting, which will increase the reach and distribution for your organization and its affiliates whenever you tweet.
If you’d like to subscribe, Verified for Orga- nizations is $1,000 per month, and $50 per additional affiliated handle per month with one month of free affiliations.
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Let me know if you’re interested and I can get you set up with a payment link.
Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!
And affiliate account verification for $50 each per month pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023
This new rollout of various tiers of “status” via a checkmark is only the latest ploy in Elon Musk’s money-making scheme.
The Twitter Blue update made verification purchasable to anyone for $7.99, in addition to this, Musk said that non-verified accounts would be pushed down in people’s feeds, essentially suppressing the voice of anyone who chooses to not pay for Twitter. This may be due to the pressure on Musk to immediately generate profit for the company after he attempted to buy Twitter without the proper funds, resulting in his forced purchasing of the company.
On top of this, Musk has Twitter advertisers pulling out from the platform, removing a large percentage of its revenue. Musk fired large swathes of the site’s employees from engineers to content moderators, making the social media platform look more and more precarious for potential advertisers.
Musk tried to push his subscription-based approach as an end to, “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit,” Musk tweeted on Nov. 1. “Power to the people! Blue for $8/month.” Apparently “power to the people” is one of the world’s wealthiest people charging Twitter users a monthly fee to use a platform in which the content is generated by the users themselves.