VB’s new line of retro jumpers, shirts, and posters features iconic imagery and branding from the beloved brewery’s historic past. It also features a longneck stubby holder to help keep your longys cool over summer.
Victoria Bitter has long held a place in the hearts of Australians, so it only seems fitting that the new merch references this long history. The new line entitled Big Cold Gear is available online now. From crewnecks and tees bearing a retro logo, to sticker packs, old school posters from the brand, and stubbies, there is something for everyone.
The merch is all made locally in Melbourne by an ethical clothing-accredited company, so every purchase is supporting local businesses! Yay!
Last week saw the second VB Hard Yards tour take place across Australia’s east coast, giving hard working up and coming bands the chance to tour with some of the biggest names in Aussie music. The brewery also recently helped confirm P!nk’s status as an honorary Aussie by gifting her a slab of customised pink stubbies.
Some of the merch has already sold out, so get in quick if you want to cop some of that lush old-school swag. Watch an old school ad for VB from 1988 below.
Watch: A retro VB ad
