Vegan activists have come under fire for a recent stunt which saw them affixing meat-shaming stickers to pre-packaged chicken in a Melbourne Woolworths.
It’s no secret that vegan activists are some of the most dedicated to their cause, undoubtedly drawing widespread attention with stunts that are often divisive amongst carnivores and less-extreme vegans alike.
However, a recent campaign in a Melbourne Woolworths has left some people frustrated with their actions.
As The Daily Mail notes, customers at the St Helena Woolworths store on Friday were met by stickers affixed to pre-packaged chicken alerting them of the fact it was made with a once-living being.
“This packet contains the dead body of someone who wanted to live,” the stickers – which are available to order via Etsy – read.
While some have lauded the actions of the vegan activists, others have claimed that they have gone too far with this method, noting that such a decision could be labelled as food tampering.
“Vegans are getting to a point where they are just as bad as extremist religious folk,” wrote one individual on Facebook (as The Daily Mail notes), while another added, “Hope it’s dead! I’m not eating it if it’s still alive.”
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Its pretty simple to put a law in that anyone gets caught interfering with packaged good with no intention of purchasing, gets a $1000 fine for food tampering.
— WesCu (@WesCuDadx2) May 4, 2019
This campaign comes barely a month after protestors shut down much of Melbourne’s Flinders Street intersection as part of a large-scale attempt to draw attention to the film Dominion, which documents factory farming in Australia.
Following the protest, we noted how despite the negative comments regarding the method in which it was conducted, it ended up achieving its goal by getting people not only talking about it, but thinking about the message they were trying to convey.
While it’s true that the perpetrators of the Melbourne sticker campaign might could get in trouble for tampering with products, it’s a surprisingly non-invasive way for them to get their message across. After all, the packaging will only be thrown away afterwards, right?
