In Partnership with American Apparel®
If you were scrolling online over the weekend, you would have caught snippets inside Rolling Stone House at SXSW Sydney – a three-day festival of Australia’s favourite musicians and new emerging artists.
Iconic fashion brand American Apparel® sponsored the event, which saw Hockey Dad, The Grogans and Full Flower Moon Band open on Wednesday 16th October. As the night went on, Teen Jesus and the Jean Teasers closed out with a DJ set that had the entire UTS Underground venue on their feet.
Beyond the music, guests and performers lined up for an American Apparel® custom T-Shirt printing station. Perfectly positioned between the stage and the bar, the station was a hit for creating one-of-a-kind designs on classic tees.
Night two brought something for everyone, from the melodic indie-rock of The Buoys to the soulful Bri Clark, and the pop-punk of Bakers Eddy. But it was Voice of Baceprot who stole the show. The female, hijab-wearing metal group from Indonesia wowed the audience and solidified their place on international lineups.
The American Apparel® nostalgic claw machine made another appearance, after becoming a show stealer at previous events. Between sets, people eagerly lined up to try their luck at the arcade game and win exclusive merch.
The third and final night delivered an eclectic mix of talent. Ayesha Madon, daste., and Dayshawn kept the vibe going, among many other incredible performances. As the final party progressed into the late hours, the American Apparel® custom tee station and claw machine remained popular, with attendees vying to score their merch until the very end of the night.
It’s safe to say, American Apparel® and SXSW go hand in hand. Music, fashion, and culture all combined to create a one-of-a-kind experience for all. Fresh off their Australian market relaunch, the brand’s activation at Rolling Stone House was a reminder of how American Apparel® continues to build upon their signature creativity, self-expression and timeless style.
Shop the latest American Apparel® collection at americanapparel.com.au.
