The new iPhone 15 Pro has democratised access for media brands and creatives.
I don’t think I’ve ever been more thankful for the new iPhone than I was on the ARIA Awards Red Carpet this year.
If you caught a glimpse of the ARIA Red Carpet this week, you would have noticed just how many media publications were in attendance.
Behind a barrier lining the carpet, media teams were lined up closely to one another; standing side on as they reached microphones across the barricade to interview talent like Troye Sivan, Peach PRC and Jessica Mauboy.
Teams with large cameras and tripods were squashed against one another, angling for space. Meanwhile, those who used iPhones were more agile and (sorry, had to do it…) mobile.
View this post on Instagram
Since its roll-out in September, the iPhone 15 and iPhone 15 Pro have been the preferred smartphone for creative pros and filmmakers.
The new camera system offers the best video in a smartphone. To get technical for a moment, its 48MP Main camera shoots sharp video while capturing fine details, thanks to a quad-pixel sensor and 100 per cent Focus Pixels for fast autofocus. Meanwhile, its peak HDR brightness now reaches up to 1600 nits so HDR photos and videos look more crisp than ever before.
iPhone 15 Pro: The New Standard for Creative Professionals
It’s already been tipped as a true rival to professional video cameras. On the Red Carpet representing Rolling Stone AU/NZ, we were able to capture in ProRes up to 4K60 fps to an external drive thanks to Apple Log encoding, which allows even more detail to be preserved for post-production colour grading.
Here’s a fun fact for the iNerds: iPhone 15 Pro and iPhone 15 Pro Max are also the first smartphones in the world to support the Academy Colour Encoding System (ACES), a global standard for colour workflows.
Data Transfer and Post-Production: The iPhone 15 Pro Advantage
Capturing all of our ARIA Awards footage on the iPhone 15 Pro, we used the RØDE Wireless GO II, a dual channel wireless microphone system with a single receiver and two transmitters. You can also use USB 3 connectors, marking a game-changer in data transfer with speeds of up to 10Gbps with a compatible USB 3 cable.
View this post on Instagram
Not that we needed it thanks to the iPhone 15 video quality, but editors can now utilise the higher dynamic range enabled with Apple Log in post-production, bringing more control and flexibility into colour grading.
The Democratisation of Media Coverage by iPhone 15 Pro
The latest suite of iPhones are incredibly versatile, you can read more about some of the capabilities here, but it’s the accessibility in filming and post-editing that has me most excited.
From large media publishers like The Brag Media, to small blogs run by just one creative, iPhone 15 Pro’s intuitive operating system democratises coverage and speeds up the publishing process.