There’s no denying that fashion has its dark side. In particular fast fashion.
And for all of the damage that fast fashion has caused to our planet, there’s a legendary group of people researching and educating tirelessly behind the scenes to raise awareness and to spark a much needed change. That’s where Fashion Revolution comes in.
Their goal is to work towards a global fashion industry that conserves and restores the environment and values people over growth and profit.
Fashion Revolution was founded in 2013 after the Rana Plaza disaster, in which a building in Bangladesh collapsed, tragically killing 1,138 people and severely injuring 2,500. That building was known for manufacturing many clothing brands consumed in the Western world. It’s also known as the fourth largest industrial disaster in history.
They want us to celebrate fashion as a positive influence, while simultaneously scrutinising the industry practices and raising awareness of the fashion industry’s most pressing problems. They want to show that change is possible and to also encourage those who are on a journey to create a more ethical, sustainable and transparent future for fashion.
Beginning with raising public awareness and educating people about the systemic challenges facing the global fashion industry, one of their key goals is to build a platform that enables more visibility and fewer barriers between consumers and producers.
How do they mobilise those keen to get involved with their movement? Through their annual Fashion Revolution Week, where they encourage anyone to ask their favourite brands #whomademyclothes? The aim of Fashion Revolution Week? According to Fashion Revolution, it’s to find out, “just how much the brands we wear know about the people who make them.” As they say, “Supply chain transparency leads to accountability which leads to greater change.”
For more on this topic, follow the Fashion & Beauty Observer.
