Here's a look back at the best Supré slogan shirts you probably owned

It’s probably a fair statement to say that anyone who shops at Supré today wouldn’t have put one foot in the door ten years ago.

But look, you just had to be there. Supré was peak 2000s fast fashion and there’s absolutely no shame in being able to say that you didn’t escape the pull from its formidable vortex.

I’ll be the first to step up to the plate to open up on my intimate relationship with the fast fashion retailer of the mid-2000s. I remember visiting my local Supré often. Even though I was about 12 years old at the time, even then I joked with my friends that the interior was blacked out and the lights were so dim to disguise how crap the clothes were.

But alas, never did that prevent me buying ‘trendy’ bow headbands, elasticated tube tops and obviously, a slogan shirt (or ten) for good measure. The lights in the store were dim, but boy were the slogan t-shirts bright. Actually, some of them were brighter than bright, they were NEON or FLUORO, if you will.

While scoping out Supre’s latest drops was usually an event I experienced with my fellow bow headband loving friends, sometimes I’d go with mum instead. And that’s actually how I found out that Supré t-shirts weren’t an original piece of creative intel. They were actually bootlegs – inspired by one of the greatest 80s bands of all time, a band by the name of Wham!.

She informed me that they popularised the slogan, block lettered t-shirt around the time of a little number known as ‘Wake Me Up Before You Go-Go’.

Supré definitely didn’t mean any harm by any of their slogans, but it’s probably not unreasonable to assume that t-shirts like this today in a storefront probably wouldn’t fly. I mean, they probably just wouldn’t be purchased. Like I said, you just had to be there.