Get ready for a vego experience like never before, as Beyond Beef is now at Coles, so you can cook yourself up a meatless meal without compromising on flavour.

Whether you’re vegetarian, vegan, or simply wanting to reduce your intake of meat to help the planet, Beyond Meat is there with their Beyond Beef mince to make sure your spag bol is still as meaty as possible, without any of the guilt.

If you haven’t tried their products yet, you’re in for an entire experience, as you’ll not believe that their mince is 100% plant-based. I, myself, am vego and the first time I tried it, I actually had to make sure that I was given the right order because it tasted so legitimate.

Forget having to just chuck some roasted veggies into your dinner in place of beef, because Beyond Beef “tantalise[s] taste buds and offer[s] a versatile and healthy alternative.” So, forget the guilt of eating meat, and tuck into some of their plant-based protein, as we can now pick it up for ourselves at Coles.

“Whether you’re a vegetarian, vegan, or meat-eater, the plant-based ‘beef’ mince tastes as near as the real deal and offers consumers the freedom to transform the mince into a meaty, plant-based
masterpiece – think stuffed mushrooms, bolognese, tacos and of course, Beyond Beef burgers
(topped with all your favourite trimmings). Is your mouth watering yet?”

Whichever dish you fancy, taking the no-meat dive doesn’t have to be difficult, because you won’t have time to miss eating beef mince, as this replacement is top-of-the-line. You could even serve it up to that arrogant uncle of yours that’s always prattling on about how fake meat sucks, because they’re sure to change their mind after tasting what Beyond Beef by Beyond Meat has to offer.

Keen to get in on the meat-less action? Coles is offering a 500g pack at select supermarkets for around $18. That’ll serve up a family of four with a good amount of burger-y goodness. Check it out here!

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