Chrissy Teigen has reportedly been cut from marketing for her new cleaning brand with Kris Jenner following her bullying controversy.
In case you (somehow) missed it, Teigen recently came under fire over resurfaced tweets aimed at Courtney Stodden.
Stodden made headlines back in 2011 when they married then 51-year-old acting coach Doug Hutchison at the age of 16.
In screenshots obtained by TMZ, Teigen posted tweets about Stodden in 2011 and 2012 which featured statements like “I hate you” and “go. to sleep. forever.”
On top of that, Stodden alleged in a video published by TMZ that Teigen had also subjected them to “harassment and bullying” privately through direct messages.
“She wouldn’t just publicly tweet about wanting me to take ‘a dirt nap’ but would privately DM me and tell me to kill myself,” they said in an interview with the Daily Beast last month.
“Things like, ‘I can’t wait for you to die.’”
Understandably, the backlash against Teigen has been swift, with big retailers like Target, Macy’s and Bloomingdale’s dropping her cookware line Cravings.
Now, according to a report by The Sun, she has also been dropped from marketing materials for her recently launched cleaning brand with Jenner, Safely.
While the pair were both heavily featured in Safely’s promotion since it was announced in March, the brand has not publicly shown Teigen since news of the scandal broke.
A source told The Sun: “Kris Jenner has been in crisis mode for weeks with Chrissy’s scandal.”
“She likes Chrissy but she’s a numbers girl first and their sales tanked after all of Chrissy’s tweets came out.”
“It’s the worst-case scenario for them, they just launched their cleaning brand days before the scandal.”
The source went on claim that the company has had to “completely change its marketing strategy” as their “whole plan was to focus on the homes and families of Kris and Chrissy.”
“They know they can’t show Chrissy anymore but her with her kids was originally the whole appeal of the brand.”
“It’s been a very pricey mistake,” the source added.
The source concluded by revealing that Teigen has not been completely dropped from the brand as “it’s tricky since she was “part of creating the company, she’s not just a spokesperson.”
Meanwhile, representatives for Safely and Teigen have yet to comment on the situation.
News also recently emerged that Teigen has dropped out of her planned voice-over role on the Netflix series Never Have I Ever.
“The role is expected to be recast,” a spokesperson for the show told Variety.
Check out a promo for Safely featuring Chrissy Teigen and Kris Jenner:
